As Google puts it, “half the fun in travelling is dreaming up the destination”. In fact, we’re never far away from fantasising about that next trip away – whether we’ve just returned from one, had a rough day at the office or seen our friends’ holiday snaps on Facebook. Google calls these ‘I-want-to-get-away’ moments; the […]
How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more – our pay per click experts share their knowledge.
Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of […]
It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads […]
Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too.
As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there […]
The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. Things have changed a lot in the past few years and you can guarantee there’ll be plenty more changes ahead – so here’s a look at how Google is altering the search marketing game for travel brands.
It has been a busy start to 2017 for the guys over at Facebook advertising as the social giant looks to continue its incredible growth.
In this month’s search marketing news round-up, we’re talking Bing Ad extensions, paid search on Amazon’s Alexa, new ranking signals for videos on Facebook and YouTube images appearing in image results. Read on to get all the latest news. Ad extensions scheduling (Bing) Bing recently announced that marketers can now choose when their extensions – […]
Here’s how you can make all of these things happen by increasing brand awareness on Facebook. The trap many advertisers and marketers fall into with building brand awareness is targeting everyone.
Welcome to our search marketing news round up to kick-start January 2017. We look at the marketing trends and updates that we can expect in 2017.
The web has revolutionised the way people travel. Your PPC strategy should be making the most of Google micro moments, specific to the travel industry.
How do you increase brand awareness with Google AdWords, we look at the different ways that companies can achieve this starting with the display network.
For retailers, mobile apps were the marketing channel that never took off. We look at why only 8% of shoppers use retail apps, and what to expect next.
2017 is just around the corner. In December’s search marketing news we’re talking about Facebook Messenger, card price image extensions on Google and more.
Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move into the next stage of marketing and Facebook has been particularly active this year.
Amazon is already the biggest name we associate with buying products over the web, which means its recent venture into PPC advertising is something we’re very interested in.
Google has introduced two new ad extensions to AdWords, both of which bring a new kind of lead to the table. Message extensions mean users can now click your ad to send you a text message, while affiliate location extensions point them towards nearby stores selling your products. These are both exciting additions to the […]
Time for another monthly round-up of what’s been happening in the search marketing industry over the past few weeks. Google has introduced a couple of new ad extensions: ‘Click-to-message’ which allows users to text your company from your advert (pretty cool!) and ‘affiliate location’ which helps consumers find local stores that stock your product. Read all about […]
You may be wondering how to get the best out of Facebook advertising. If your priority is selling products over the festive season, it can be hard to see where Facebook fits into your marketing strategy.
Have you noticed Google seller ratings disappearing from your AdWords ads lately? If so, then you’re not alone – many business owners and advertisers have lost their star ratings from their ads over the past couple of weeks This is because Google has changed the minimum number of customer reviews you need to qualify for the […]