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PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more – our pay per click experts share their knowledge.

Google wants to create text ads for you and boost traffic

Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of […]

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Search marketing news and what it means for marketers – March 17

It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads […]

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3 things to know about expanded text ads

As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there […]

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How Google is changing the search marketing game for travel brands

The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. Things have changed a lot in the past few years and you can guarantee there’ll be plenty more changes ahead – so here’s a look at how Google is altering the search marketing game for travel brands.

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Search marketing news and what it means for marketers – Feb 17

In this month’s search marketing news round-up, we’re talking Bing Ad extensions, paid search on Amazon’s Alexa, new ranking signals for videos on Facebook and YouTube images appearing in image results. Read on to get all the latest news. Ad extensions scheduling (Bing) Bing recently announced that marketers can now choose when their extensions – […]

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Google’s new ad extensions: Messaging and store suggestions

Google has introduced two new ad extensions to AdWords, both of which bring a new kind of lead to the table. Message extensions mean users can now click your ad to send you a text message, while affiliate location extensions point them towards nearby stores selling your products. These are both exciting additions to the […]

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Search marketing News November 2016

Search marketing news and what it means for marketers – Nov 16

Time for another monthly round-up of what’s been happening in the search marketing industry over the past few weeks. Google has introduced a couple of new ad extensions: ‘Click-to-message’ which allows users to text your company from your advert (pretty cool!) and ‘affiliate location’ which helps consumers find local stores that stock your product. Read all about […]

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Have seller ratings disappeared from your ads? Here’s why

Have you noticed Google seller ratings disappearing from your AdWords ads lately? If so, then you’re not alone – many business owners and advertisers have lost their star ratings from their ads over the past couple of weeks This is because Google has changed the minimum number of customer reviews you need to qualify for the […]

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