PPC

Shack

Optimising conversions right from the search result

By Steve Masters
Google's new Customer Match feature

Google’s new Customer Match feature

By Andy King
Waterfall image for PPC blog

3 must-know keyword sources for your PPC campaigns

By Henry Carless
Which type of PPC advert works best?

Which type of PPC advert works best?

By Jamie Hallitt
Inside Vertical Leap: What goes on behind the PPC metrics?

Inside Vertical Leap: What goes on behind the PPC metrics?

By James Faulkner
Leap into learning: developing our people

Leap into learning: developing our people

By Elizabeth Smythe
Ontrack SEO and PPC case study header image showing disc cleaning

The journey of an eyeball

By Steve Masters
Split test the smart way: mitigate cognitive bias through confidence testing

Split test the smart way: mitigate cognitive bias through confidence testing

By Henry Carless
Why we put data at the heart of digital marketing

Why we put data at the heart of digital marketing

By Graham Parton
How an increase in PPC brand awareness and visibility boosts revenue

How an increase in PPC brand awareness and visibility boosts revenue

By Andy King
Evolution and revolution

Evolution and revolution

By Matt Hopkins
Targeting local customers using social media

Targeting local customers using social media

By Alex Robertson

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