PPC

In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

Leap into learning: developing our people

Leap into learning: developing our people

By Elizabeth Smythe
The journey of an eyeball

The journey of an eyeball

By Steve Masters
Split test the smart way: mitigate cognitive bias through confidence testing

Split test the smart way: mitigate cognitive bias through confidence testing

By Henry Carless
Why we put data at the heart of digital marketing

Why we put data at the heart of digital marketing

By Graeme Parton
How an increase in PPC brand awareness and visibility boosts revenue

How an increase in PPC brand awareness and visibility boosts revenue

By Andy King
Evolution and revolution

Evolution and revolution

By Matt Hopkins
Targeting local customers using social media

Targeting local customers using social media

By Alex Robertson
How to measure return on investment (ROI)

How to measure return on investment (ROI)

By Steve Masters
How to increase website traffic

How to increase website traffic

By Graeme Parton
How to get your audience engaged

How to get your audience engaged

By Tom Light
How to increase brand awareness online

How to increase brand awareness online

By Steve Masters
How to generate more leads

How to generate more leads

By James Faulkner

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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hillier
752% return on ad spend for PPC campaigns
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kfc logo
51% increase in SEO-driven revenue
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layer1
79% increase in table bookings from ‘near-me’ searches
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