Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience – and they’ve only just got started. So while we’re excited to see what the bots can come up with over the rest of […]
In the Vertical Leap travel hub we cover the latest travel marketing news, and our recommendations to get the best from your digital marketing campaigns.
The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. Things have changed a lot in the past few years and you can guarantee there’ll be plenty more changes ahead – so here’s a look at how Google is altering the search marketing game for travel brands.
Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks – and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought we’d […]
The web has revolutionised the way people travel. Your PPC strategy should be making the most of Google micro moments, specific to the travel industry.
Instagram is the hottest name in travel marketing right now, this is one place you want to make your travel brand discoverable because half of the industry is already using it to connect with people who are craving that next getaway or counting down the days until their flight.
Google recently introduced a new feature for local searches, which it’s calling Reviews from the web. Reviews from the web are embedded from third-party sites directly into local search results.
As more tourists take a spontaneous approach to travel, they increasingly make buying choices on the road. In fact, almost 40% of all tour and activity bookings now happen online.
Whether you’re doing your search marketing in-house or you have an agency who handles it, there are five crucial tips in this article that we urge you to read. Only by knowing and implementing these tips can your travel website be competitive and start getting results.