PPC

In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

How to use event tracking to significantly improve your website

How to use event tracking to significantly improve your website

By Stuart Clark
Using predictive analytics to increase PPC sales – without increasing your budget

Using predictive analytics to increase PPC sales – without increasing your budget

By Michelle Hill
Travel marketers: 10 tips for your festive PPC campaigns

Travel marketers: 10 tips for your festive PPC campaigns

By James Faulkner
The voice shopping boom is here – but what does it mean for marketers?

The voice shopping boom is here – but what does it mean for marketers?

By Michelle Hill
Google’s data-driven attribution model: What you need to know

Google’s data-driven attribution model: What you need to know

By Duncan Sills
Beginner’s guide to localising your travel campaigns

Beginner’s guide to localising your travel campaigns

By Duncan Sills
Smarter AdWords bidding with automatic bid adjustments

Smarter AdWords bidding with automatic bid adjustments

By Henry Carless
The GDPR three-step guide for marketers

The GDPR three-step guide for marketers

By Steve Masters
Target travel planners with Facebook’s Trip Consideration feature

Target travel planners with Facebook’s Trip Consideration feature

By Michelle Hill
Search overtakes social media as top source of traffic

Search overtakes social media as top source of traffic

By Lee Wilson
Google just changed the way people can book flights and hotels on mobile

Google just changed the way people can book flights and hotels on mobile

By Lee Wilson
Google introduces new travel features and Microsoft launches travel app

Google introduces new travel features and Microsoft launches travel app

By Michelle Hill

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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752% return on ad spend for PPC campaigns
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79% increase in table bookings from ‘near-me’ searches
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